Don’t Database Your Product

Within your team, there is an epic struggle for mindshare between the two big players in your Product’s world; engineers and users. And they see the world very differently.

Achieving mutual respect is important. One bellwether for knowing who’s winning the struggle is how data is being displayed. More specifically, whether or not your data display says more about the database or the user.

Here’s the clearest (and, sadly, most common) example: